![]() See how it boosts your placement on your followers’ feeds. Using the guidelines listed above, start scheduling your posts on the recommended days and at the ideal times to test the waters. Through trial and error, you’re able to nail the precise science of it on Instagram. Possessing this knowledge allows you to perfectly time your posts so that they’re seen by as many people as possible, commented on, and shared.Įngagement isn’t as tricky as it first appears. You need to know things about them such as which posts get the most response and even how they access their Instagram accounts, through the web or by a mobile device. Getting to know the audience that you’re creating content for is ideal. Timing Content Based on What Works Best for You and Your BrandĪlthough these timeframes work for the average brand, yours may be entirely different. ![]() We’ve taken the hard work out of the task for you. It’s nearly impossible to get things right without timing them perfectly which is why we’ve included the best times of day and days of the week to post for your brand. Without engagement, you’re left behind by more spectacular posts. Without visibility, you can’t get engagement. It’s a double-edged sword if you think about it. Fast-forward to today and you’re hard-pressed to be seen if you don’t get likes and comments. If you posted at 8 AM, it could be seen by all of your followers no matter how little engagement it received. Instagram simply put what was posted to accounts in real-time. In the past, there wasn’t an exact science for posting. ![]() The group also paid close attention to the different industries, such as B2C, non-profits, healthcare, and education, posting content and determined that certain times of day are best to get people to take notice of their posts. That’s why special research has been done by groups such as Sprout Social who tediously tested posts to see which got the most engagement. It’s not exactly knowledge that Instagram makes readily available to its users. Most people aren’t aware of this information when they first open an account. If you’re confused about how Instagram works in terms of timing, don’t worry. It works for you and not against you when you’re trying to make a name for yourself online. Knowing when to post content helps you be seen for the rockstar that you are. You want a Kardashian-style of following that allows you to build a brand, promote a talent, product or service, and enter the world of social media superstardom where people see you as an expert, influencer, and role model. It doesn’t matter what the reasoning behind your Instagram account is. As long as the content is seen and you’re replying to the comments you receive, you’ll stand a chance of making Instagram a platform that helps your business.īuilding Your Brand Through Strategically-Planned Engagement The more followers you have, the better off you’ll be in getting a response from your posts. It allows you to keep your eye on the prize while you’re still in the stages of building a following. Having some goals concerning your Instagram account is ideal. After all, new content constantly floods Instagram’s feeds and you don’t want to get lost in a sea of makeup tutorials and camper van tours. You’ve got to get the content out to as many people as you possibly can in the shortest amount of time possible. It’s not enough to put up a beautiful photo or exciting video. You’ve got to essentially be in the right place at the right time with the right content. If you don’t think about these things, you’re destined to be banished to Instagram obscurity, a place where no matter how hard you try to figure things out, your content isn’t seen by anyone. It makes sense, right? Like every other social media platform in existence, you’ve got algorithms to discover, hashtags to use, and stiff competition regarding who sees your posts and when. You want to know precisely when to post to get as much engagement on your photos and videos as possible. ![]() Or maybe you’re starting a blog and want to utilize the power of social to get more traffic. So, you’re trying to build your empire on Instagram. It’s always recommended to monitor your own account’s engagement metrics and adjust your posting schedule accordingly. Please note that the above table is a general guideline and may not apply to every Instagram account. However, based on general trends and research, the following table shows the recommended times to post on Instagram for each day of the week: Day of the Week The best time to post on Instagram can vary depending on your audience’s demographics and location. You only have to look at these Instagram stats to realise how important this platform is to online businesses, offline businesses and individuals. Instagram is and will continue to be insanely popular amongst all ages and demographics.
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